Corporate sponsorship

Rory McIlroy of Northern Ireland lines up a putt during the second round of the European Masters golf tournament in Crans-Montana, Switzerland, Friday, Aug. 30, 2019. (Alexandra Wey/Keystone via AP)
September 10, 2019 - 2:19 pm
Seventeen days after Rory McIlroy cashed in by winning the FedEx Cup, a new season begins at The Greenbrier. That's nothing new. A year ago, there were only 10 open days between the final putt in the Tour Championship (Tiger Woods) and the first shot of the next season (Nick Taylor). It was an even...
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FILE - In this Aug. 29, 2019, file photo, fans pass by the east side of Mile High Stadium before an NFL preseason football game between the Arizona Cardinals and the Denver Broncos in Denver. The Broncos announced Wednesday, Sept. 4, 2019, that the team will partner with Colorado-based Empower Retirement on a 21-year deal to name the stadium "Empower Field at Mile High." (AP Photo/David Zalubowski, File)
September 04, 2019 - 4:51 pm
ENGLEWOOD, Colo. (AP) — The Denver Broncos have partnered with Empower Retirement on a 21-year deal to name their stadium "Empower Field at Mile High." The Metropolitan Football Stadium District will meet later this week to sign off on the agreement that runs through 2039 and ends a three-year span...
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Thoralf Hintze, left, member of the board of the German fourth division soccer club Babelsberg 03, and Liza Pflaum, spokeswomen of the 'Seebruecke' (Pier) sea rescue organistion pose for the photographers after a press conference in Potsdam near Berlin, Germany, Thursday, Aug. 1, 2019. Babelsberg 03 provides its current season team jersey to the international 'Seebruecke' movement. (AP Photo/Michael Sohn)
August 01, 2019 - 8:12 am
BERLIN (AP) — German soccer club Babelsberg is mixing sport with politics again. The fourth-tier club is forgoing a main jersey sponsor for the coming season to carry the logo of Seebrücke (Sea-bridge), a group campaigning for safe routes for refugees to reach Europe. Babelsberg, which previously...
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Portraits of the USA women's soccer team members are visible in the windows of a building on Fifth Avenue, in New York, Thursday, June 13, 2019. Women's soccer engages the U.S. every four years, then disappears for most fans like Brigadoon. In the wake of the Americans' record-setting fourth World Cup title Sunday, July 7, 2019, the hard part remains ahead: the weekly work of boosting the National Women's Soccer League. (AP Photo/Richard Drew)
July 08, 2019 - 10:27 am
Megan Rapinoe, the lavender-haired icon of women's soccer, maintains that green is the key to her sport's sustainability. "For me, it's about the Benjis," she said. Women's soccer engages the U.S. every four years, then disappears for most fans like a comet leaving the solar system. In the wake of...
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Hannah Green, of Australia, kisses the trophy after winning the KPMG Women's PGA Championship golf tournament, Sunday, June 23, 2019, in Chaska, Minn. (AP Photo/Charlie Neibergall)
June 25, 2019 - 1:57 pm
CHASKA, Minn. (AP) — The LPGA Tour will have a new tournament in Florida at the start of next year, and likely another one in the late spring. The Asian swing of limited-field events at the start of the year is adding a tournament with a full field and a cut. And perhaps the most important piece of...
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May 30, 2019 - 4:00 am
SAN FRANCISCO (AP) — Visa will be the presenting sponsor of the player of the match award at the Women's World Cup in France, agreed to a five-year sponsorship with the U.S. Soccer Federation and is launching a campaign with outspoken American star Megan Rapinoe. The company, a FIFA sponsor since...
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Justin Rose drives off the 10th tee during the final round of the PGA Championship golf tournament, Sunday, May 19, 2019, at Bethpage Black in Farmingdale, N.Y. (AP Photo/Charles Krupa)
May 22, 2019 - 2:01 pm
FORT WORTH, Texas (AP) — Colonial Country Club is the longest-running host of a PGA Tour event played on its original site, a fact that seemed in jeopardy not too long ago. Local companies backed the tournament last year when it was called the Fort Worth Invitational following an upscale grocer's...
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FILE - In this April 4, 2007, file photo, cloudy skies appear above the clubhouse at the Augusta National Golf Club in Augusta, Ga. Several members of a Texas family have been charged with federal crimes in what prosecutors say was a scheme that used stolen identities to get tickets to the Masters golf tournament, then resell those tickets at a healthy profit. (AP Photo/David J. Phillip, File)
April 30, 2019 - 4:18 pm
CHARLOTTE, N.C. (AP) — Tiger Woods knew he was back in the game at the Masters when Francesco Molinari hit into the water on the 12th hole and made double bogey. From there, Woods relied on his vast experience at Augusta National. That meant using his sight to understand the sounds. In an interview...
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FILE - In this May 11, 2009 file photo, Russia's Elena Dementieva returns the ball to Lourdes Dominguez from Spain during Madrid Open Tennis Tournament at the Caja Magica (Magic Box) in Madrid, Spain.The changes about the new Davis Cup will go beyond its revamped format. A new sponsorship strategy will make tennis' top team competition look different to television viewers depending on where they are watching it. The group behind the new Davis Cup is planning to use virtual replacement advertising during broadcasts at the inaugural "World Cup" of tennis in Madrid from Nov. 18-24, meaning sponsors' logos and banners will be superimposed digitally on the courts. (AP Photo/Daniel Ochoa de Olza, File)
April 01, 2019 - 2:36 am
MADRID (AP) — The changes in the Davis Cup go beyond its revamped format. In addition to a new playing formula that will bring nations together for a weeklong tournament in a single venue, the Davis Cup is also implementing a new sponsorship strategy that will make tennis' top team competition look...
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