Sports marketing

FILE - In this Friday, Aug. 23, 2019 file photo, Cleveland Browns quarterback Baker Mayfield (6) throws a pass against the Tampa Bay Buccaneers during the first half of an NFL preseason football game in Tampa, Fla. Baker Mayfield has a new teammate, and she rocks a headband too. The Browns’ charismatic quarterback has entered a marketing partnership with Progressive and will star alongside his wife, Emily Wilkinson, in a national advertising campaign for the insurance giant in which the couple plays homeowners inside a football stadium. (AP Photo/Mark LoMoglio, File)
August 28, 2019 - 6:25 am
MAYFIELD VILLAGE, Ohio (AP) — Baker Mayfield has a new teammate. She rocks a headband, too. The Browns' charismatic quarterback has entered a marketing partnership with Progressive and will star alongside his wife, Emily Wilkinson, in a national advertising campaign for the insurance giant. The ad...
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FILE - In this March 27, 2015, file photo, Gil Brandt talks on the phone as he watches players work out for scouts at TCU NFL football Pro Day in Fort Worth, Texas. Brandt will be inducted into the Pro Football Hall of Fame in Canton, Ohio on Aug. 3, 2019. (AP Photo/Tony Gutierrez, File)
July 31, 2019 - 10:52 am
DALLAS (AP) — Gil Brandt is finally going into the Pro Football Hall of Fame, nearly three decades after Tom Landry and Tex Schramm were enshrined a year apart for their roles in the rise of America's Team, the Dallas Cowboys. If the former player personnel director who helped build one of the most...
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Washington Mystics' Elena Delle Donne, right, of Team Delle Donne, passes around Team Wilson during the first half of a WNBA All-Star basketball game Saturday, July 27, 2019, in Las Vegas. (AP Photo/John Locher)
July 30, 2019 - 12:18 am
LAS VEGAS (AP) — Elena Delle Donne has always been a dog lover. Now, the WNBA All-Star captain has partnered with PETA to raise awareness on adopting shelter dogs in an ad campaign. "My wife had adopted Rasta when she was in college. And I was lucky enough to meet Rasta at age 4, and now she's my...
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July 14, 2019 - 10:30 am
NEW YORK (AP) — Procter & Gamble, a sponsor of the U.S. Women's National Soccer Team, is now supporting its members' fight for equal pay. The company, which supports U.S. soccer through its Secret deodorant brand, says it will donate $529,000 — $23,000 for each of the 23 players on the U.S...
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American League Gleyber Torres, left, of the New York Yankees, and American League Mookie Betts, of the Boston Red Sox, celebrate a 4-3 victory of the National League in the MLB baseball All-Star Game, Tuesday, July 9, 2019, in Cleveland. (AP Photo/Tony Dejak)
July 10, 2019 - 12:33 am
CLEVELAND (AP) — Baseball players' union head Tony Clark says a poor job has been done of marketing Boston Red Sox outfielder Mookie Betts, the reigning AL MVP. "Mookie should be a household name," Clark told the Baseball Writers' Association of America on Tuesday. "Mookie should be a one-name guy...
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July 09, 2019 - 12:50 pm
LOS ANGELES (AP) — Mixed martial arts great Ken Shamrock is jumping into bare-knuckle boxing promotion. Shamrock is starting a promotional company in the growing combat sport, he announced Tuesday. Valor Bare Knuckle will hold its first fight card Sept. 21 at 4 Bears Casino in North Dakota, with...
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Portraits of the USA women's soccer team members are visible in the windows of a building on Fifth Avenue, in New York, Thursday, June 13, 2019. Women's soccer engages the U.S. every four years, then disappears for most fans like Brigadoon. In the wake of the Americans' record-setting fourth World Cup title Sunday, July 7, 2019, the hard part remains ahead: the weekly work of boosting the National Women's Soccer League. (AP Photo/Richard Drew)
July 08, 2019 - 10:27 am
Megan Rapinoe, the lavender-haired icon of women's soccer, maintains that green is the key to her sport's sustainability. "For me, it's about the Benjis," she said. Women's soccer engages the U.S. every four years, then disappears for most fans like a comet leaving the solar system. In the wake of...
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June 13, 2019 - 7:28 pm
RALEIGH, N.C. (AP) — Former Duke star Zion Williamson is suing to terminate his contract with a sports marketing company, saying the agency violated the state's sports agent law. A lawsuit filed Thursday in U.S. District Court in Greensboro says the star player should be allowed to void his...
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In this 1925, file photo, American football player Red Grange of the Chicago Bears is shown during a game against the New York Giants in New York. As the NFL enters its 100th season, what players wear on the field may have changed the most, going from leather helmets and long-sleeved turtlenecks and sweaters to plastic helmets with jerseys and pants almost shrink-wrapped to fit.(AP Photo/File)
June 07, 2019 - 11:05 am
NASHVILLE, Tenn. (AP) — Tex Schramm often called Gil Brandt into his office to look at the fabric swatches draped all over his furniture, wanting another opinion on the right jersey and pants combination for the Dallas Cowboys. He sure hit on a winning combination. Decades later, Cowboys' jerseys...
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FILE - In this Aug. 25, 2016 file photo, President of Paris Saint-Germain soccer club, Nasser Al-Khelaifi, gestures during the UEFA Champions League draw at the Grimaldi Forum, in Monaco. A French judicial official says the president of Paris Saint-Germain has been placed under investigation for suspected corruption. (AP Photo/Claude Paris, File)
May 23, 2019 - 8:06 am
PARIS (AP) — Paris Saint-Germain president Nasser Al-Khelaifi is under investigation for corruption related to Qatar's bids to host the 2017 and 2019 track world championships, a judicial official said Thursday. The official told The Associated Press the preliminary charge of "active corruption"...
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