Sports marketing

Salford City co-owners Gary Neville, second left, David Beckham, center, and Phil Neville watch the National League Play-off Soccer Final at Wembley Stadium, London, Saturday, May 11, 2019. David Beckham watched on at Wembley as Salford secured their Football League place with a 3-0 win over AFC Fylde in the Vanarama National League play-off final. The former England captain joined some of his fellow co-owners from Manchester United's 'Class of 92' to cheer on Graham Alexander's side as the club secured promotion to the Football League for the first time. (Bradley Collyer/PA via AP)
May 11, 2019 - 1:06 pm
LONDON (AP) — David Beckham watched his Salford team secure its Football League place with a 3-0 win over AFC Fylde at Wembley Stadium in the National League playoff final on Saturday. The former England captain joined some of his fellow co-owners from Manchester United's "Class of 92" players —...
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FILE - In this Tuesday, Feb. 5, 2019 file photo, Toronto Maple Leafs center Auston Matthews smiles at a press conference in Toronto. Auston Matthews could soon wear the “C” as the long-term captain in Toronto. But he also got razzed by his Maple Leafs teammates for doing a stylish GQ fashion photo shoot. (Nathan Denette/The Canadian Press via AP, File)
April 24, 2019 - 8:41 am
Connor McDavid is eager to shrug off personal stats, awards and achievements and put the focus on his team in Edmonton. Yet there he is on the cover of a video game or in a commercial for a bank. Auston Matthews is the face of the franchise in Toronto. But he also got razzed by his Maple Leafs...
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FILE - In this Sept. 18, 2018, file photo, Seattle Storm guard Sue Bird, left, holds the championship trophy with her teammates during after winning Game 3 of the WNBA basketball finals, in Fairfax, Va. The WNBA is nearly doubling its national TV exposure with a multiyear deal with CBS Sports. CBS Sports Network will broadcast 40 WNBA games beginning next month when the season opens. “Sue Bird and the WNBA defending champion Seattle Storm will make six appearances on the CBS Sports Network this season.” (AP Photo/Carolyn Kaster, File)
April 22, 2019 - 10:39 am
NEW YORK (AP) — The WNBA is nearly doubling its national TV exposure with a multiyear deal with CBS Sports. CBS Sports Network will broadcast 40 WNBA games beginning next month when the season opens. The Minnesota Lynx vs. the Chicago Sky on May 25 will be the first game on the CBS Sports Network...
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Jake Sheehan, 9, wears an Akron RubberDucks cap as he watches a minor league baseball game between Akron and the Bowie Baysox, Thursday, April 18, 2019, in Akron, Ohio. For Akron, whose history is intertwined with the rubber industry’s, “a tough, gritty duck that’s really got that blue-collar ethos to it” was an ideal choice to rebrand, for both adults and kids. (AP Photo/Tony Dejak)
April 22, 2019 - 7:37 am
ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes...
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Chicago White Sox's Tim Anderson (7) is restrained by Jose Abreu after he was hit by a pitch from the Kansas City Royals, as benches cleared during the sixth inning of a baseball game in Chicago, Wednesday, April 17, 2019. The Royals won 4-3 in 10 innings. (AP Photo/Nam Y. Huh)
April 20, 2019 - 5:51 pm
NEW YORK (AP) — When Tim Anderson spiked his bat and yelled toward his White Sox teammates, Major League Baseball's self-described "spicy" Twitter account was among the first to weigh in. "LET THE KIDS PLAY," proclaimed @Cut4 , the offbeat arm of MLB's social media portfolio with nearly 1 million...
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FILE - In this Sept. 4, 2018, file photo, Seattle Storm's Breanna Stewart, right, is embraced by Sue Bird after the Storm defeated the Phoenix Mercury 94-84 during Game 5 of a WNBA basketball playoff semifinal, in Seattle. The WNBA's 23rd season begins May 24, with the Seattle Storm the defending champion. (AP Photo/Elaine Thompson, File)
April 08, 2019 - 9:02 am
NEW YORK (AP) — The WNBA's logo is getting a new look and the league is resetting its brand for the upcoming season. The league unveiled its plans Monday, intent on embracing the optimism of the women across the WNBA in building the next generation of fans. "We are excited about all of it," WNBA...
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New York Jets quarterback Sam Darnold models the NFL football team's new "Gotham green" uniform Thursday, April 4, 2019, in New York. (AP Photo/Julio Cortez)
April 04, 2019 - 11:56 pm
NEW YORK (AP) — New colors, a tweaked logo, flashy uniforms and fired-up fans and players. The New York Jets are the latest NFL franchise to switch up their playbooks and call for a major rebranding, with the team's revamped look unveiled Thursday night during a launch party at a midtown Manhattan...
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