Sports sponsorship

FILE - In this Aug. 16, 2019, file photo, Jordan Spieth watches his tee shot on the 18th hole during the second round of the BMW Championship golf tournament at Medinah Country Club in Medinah, Ill. Spieth returns from the longest break of a calendar year hopeful that a fresh start will end his longest drought. Spieth hasn’t won since the 2017 British Open at Royal Birkdale, a span of 54 tournaments worldwide. “I certainly want to get back in the winner’s circle,” Spieth said. (AP Photo/Nam Y. Huh, File)
October 15, 2019 - 7:06 pm
JEJU ISLAND, South Korea (AP) — Gary Woodland finished runner-up to Brooks Koepka in last year's CJ Cup at Nine Bridges. He returns this year for the first of three PGA Tour events in Asia with a major victory on his resume and two new infant seats in the back of the family car. Woodland won the U...
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Chinese basketball fans gather outside of a hotel for a press conference that was later postponed ahead of an NBA preseason basketball game on Thursday between the Los Angeles Lakers and Brooklyn Nets in Shanghai, China, Wednesday, Oct. 9, 2019. The NBA has postponed Wednesday's scheduled media sessions in Shanghai for the Brooklyn Nets and Los Angeles Lakers, and it remains unclear if the teams will play in China this week as scheduled. (AP Photo)
October 09, 2019 - 1:06 pm
When major corporations have done something to anger Chinese authorities in recent years, the playbook has called for one thing: an apology. Marriott issued one. So did Delta. Mercedes-Benz, too. The NBA, embroiled in a rift caused by a tweet expressing support for pro-democracy demonstrators in...
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FILE - In this May 6Nike CEO and President Mark Parker talks at the finish line of a 2 hours marathon, at the Monza Formula One racetrack, Italy, Saturday, May 6, 2017. Parker has found himself at the center of doping scandal that has brought down renown track coach Alberto Salazar, who ran an elite training program bankrolled by the world’s largest sports apparel company. (AP Photo/Luca Bruno)
October 03, 2019 - 9:31 pm
NEW YORK (AP) — Nike CEO Mark Parker’s involvement in a doping scandal that brought down renowned track coach Alberto Salazar raises questions about whether the company _ or Parker _ will face any repercussions. Salazar and a doctor received a four-year ban from the sport from the U.S. Anti-Doping...
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Washington Capitals' T.J. Oshie (77) celebrates his goal with teammate Chandler Stephenson (18) and Jakub Vrana (13) of Czech Republic during the first period of an NHL preseason hockey game against the Carolina Hurricanes, in Raleigh, N.C., Sunday, Sept. 29, 2019. (AP Photo/Karl B DeBlaker)
September 30, 2019 - 1:52 pm
The NHL could be on the way to its version of "Are You Ready For Some Football?" The league is announcing a two-year partnership with Green Day that includes an opening song for NBC Sports' "Wednesday Night Hockey." The song, "Ready, Fire, Aim" isn't custom-made for the NHL and will be on Green Day...
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Rory McIlroy of Northern Ireland lines up a putt during the second round of the European Masters golf tournament in Crans-Montana, Switzerland, Friday, Aug. 30, 2019. (Alexandra Wey/Keystone via AP)
September 10, 2019 - 2:19 pm
Seventeen days after Rory McIlroy cashed in by winning the FedEx Cup, a new season begins at The Greenbrier. That's nothing new. A year ago, there were only 10 open days between the final putt in the Tour Championship (Tiger Woods) and the first shot of the next season (Nick Taylor). It was an even...
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FILE - In this Aug. 29, 2019, file photo, fans pass by the east side of Mile High Stadium before an NFL preseason football game between the Arizona Cardinals and the Denver Broncos in Denver. The Broncos announced Wednesday, Sept. 4, 2019, that the team will partner with Colorado-based Empower Retirement on a 21-year deal to name the stadium "Empower Field at Mile High." (AP Photo/David Zalubowski, File)
September 04, 2019 - 4:51 pm
ENGLEWOOD, Colo. (AP) — The Denver Broncos have partnered with Empower Retirement on a 21-year deal to name their stadium "Empower Field at Mile High." The Metropolitan Football Stadium District will meet later this week to sign off on the agreement that runs through 2039 and ends a three-year span...
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FILE - In this Aug. 5, 2019, file photo, Washington Redskins wide receiver Terry McLaurin (17) runs drills with teammates Samaje Perine (32) and Darlin Kidsy Jr., (84) during the Washington Redskins NFL football training camp in Richmond, Va. The Redskins will become the first NFL team to have a gambling-focused telecast of their games, offering cash prizes to viewers who correctly predict in-game outcomes during the preseason. The telecasts on the regional cable network NBC Sports Washington will follow a formula established by the Redskins’ NBA neighbors, the Washington Wizards. (AP Photo/Steve Helber, File)
August 06, 2019 - 6:32 pm
The Washington Redskins will become the first NFL team to have a gambling-focused telecast of their games, offering cash prizes to viewers who correctly predict in-game outcomes during the preseason. The telecasts on the regional cable network NBC Sports Washington will follow a formula established...
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In this photo taken July 20, 2019, Force 10 teammates, from left to right, Alexis Peterson, Megan Huff, Cierra Burdick and Linnae Harper watch a basketball game during the Red Bull 3X tournament in the Brooklyn borough of New York. The Seattle Storm ownership group put together a pilot program with Peterson, Burdick, Harper and Huff to travel the country and play in USA Basketball Red Bull 3x3 Tournaments. (AP Photo/Sarah Stier)
July 22, 2019 - 11:36 pm
NEW YORK (AP) — Alexis Peterson and her Force 10 teammates see themselves as the "Founding Mothers." They are the first group of women to be sponsored by a WNBA team to play 3-on-3 basketball. They hope it's just the beginning. The Seattle Storm ownership group put together a pilot program with...
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Portraits of the USA women's soccer team members are visible in the windows of a building on Fifth Avenue, in New York, Thursday, June 13, 2019. Women's soccer engages the U.S. every four years, then disappears for most fans like Brigadoon. In the wake of the Americans' record-setting fourth World Cup title Sunday, July 7, 2019, the hard part remains ahead: the weekly work of boosting the National Women's Soccer League. (AP Photo/Richard Drew)
July 08, 2019 - 10:27 am
Megan Rapinoe, the lavender-haired icon of women's soccer, maintains that green is the key to her sport's sustainability. "For me, it's about the Benjis," she said. Women's soccer engages the U.S. every four years, then disappears for most fans like a comet leaving the solar system. In the wake of...
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FILE - In this Sept. 22, 2018, file photo, North Carolina Courage players celebrate their NWSL soccer title victory over the Portland Thorns in Portland, Ore. The National Women's Soccer League has a television contract for the second half of its season to replace the partnership with A+E Networks that was cut short a year early by the broadcaster in February. ESPN will televise 14 matches, the network said Thursday, July 4, 2019. (Adam Lapierre/The Oregonian via AP, File)
July 04, 2019 - 3:23 pm
CHICAGO (AP) — The National Women's Soccer League has a television contract for the second half of its season to replace the partnership with A+E Networks that was cut short a year early by the broadcaster in February. ESPN announced Thursday that it will televise 14 matches in its first NWSL...
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