Sports sponsorship

July 04, 2019 - 12:50 pm
CHICAGO (AP) — The National Women's Soccer League has a television contract for the second half of its season to replace the partnership with A+E Networks that was cut short a year early by the broadcaster in February. ESPN announced Thursday that it will televise 14 matches. Eight games will be...
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Gary Woodland signs autographs after competing in the Pro-Am for the Rocket Mortgage Classic golf tournament, Wednesday, June 26, 2019, in Detroit. (Mike Mulholland/Ann Arbor News via AP)
June 26, 2019 - 3:06 pm
DETROIT (AP) — Gary Woodland left his news conference and resumed another interview while walking toward the Detroit Golf Club clubhouse when he was stopped in his tracks. "Hey, Gary!" a man shouted, leaning against a rope. "Can I get a picture real quick?" Woodland obliged, striking a quick pose...
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June 19, 2019 - 2:14 pm
PONTE VEDRA BEACH, Fla. (AP) — The PGA Tour has signed a 10-year umbrella sponsorship deal for its developmental tour that provides the best path to the big leagues. Los Angeles-based Korn Ferry takes over immediately from Web.com. The Korn Ferry Tour is the seventh name of the tour since it began...
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May 30, 2019 - 4:00 am
SAN FRANCISCO (AP) — Visa will be the presenting sponsor of the player of the match award at the Women's World Cup in France, agreed to a five-year sponsorship with the U.S. Soccer Federation and is launching a campaign with outspoken American star Megan Rapinoe. The company, a FIFA sponsor since...
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Serena Williams of the U.S. takes off her jacket with French text reading "Champion", "Queen", "Godess", and "Mother" after warming up prior to her first round match of the French Open tennis tournament against Vitalia Diatchenko of Russia at the Roland Garros stadium in Paris, Monday, May 27, 2019. (AP Photo/Pavel Golovkin)
May 27, 2019 - 1:06 pm
PARIS (AP) — "Champion," ''queen," ''goddess" and "mother." Those were the words, in French, printed on a black-and-white warmup jacket that Serena Williams wore before her opening match at Roland Garros on Monday. "Those are things that mean a lot to me and reminders for me and for everyone that...
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Justin Rose drives off the 10th tee during the final round of the PGA Championship golf tournament, Sunday, May 19, 2019, at Bethpage Black in Farmingdale, N.Y. (AP Photo/Charles Krupa)
May 22, 2019 - 2:01 pm
FORT WORTH, Texas (AP) — Colonial Country Club is the longest-running host of a PGA Tour event played on its original site, a fact that seemed in jeopardy not too long ago. Local companies backed the tournament last year when it was called the Fort Worth Invitational following an upscale grocer's...
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Manchester City's Vincent Kompany lifts the English Premier League trophy after the English Premier League soccer match between Brighton and Manchester City at the AMEX Stadium in Brighton, England, Sunday, May 12, 2019. Manchester City defeated Brighton 4-1 to win the championship. (AP Photo/Frank Augstein)
May 14, 2019 - 7:23 am
Manchester City has not been cooperating with investigators and is facing a one-season ban from the Champions League for violating financial monitoring rules, a person familiar with the case told The Associated Press. City released a statement Tuesday saying the club has provided "comprehensive...
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FILE - In this May 11, 2009 file photo, Russia's Elena Dementieva returns the ball to Lourdes Dominguez from Spain during Madrid Open Tennis Tournament at the Caja Magica (Magic Box) in Madrid, Spain.The changes about the new Davis Cup will go beyond its revamped format. A new sponsorship strategy will make tennis' top team competition look different to television viewers depending on where they are watching it. The group behind the new Davis Cup is planning to use virtual replacement advertising during broadcasts at the inaugural "World Cup" of tennis in Madrid from Nov. 18-24, meaning sponsors' logos and banners will be superimposed digitally on the courts. (AP Photo/Daniel Ochoa de Olza, File)
April 01, 2019 - 2:36 am
MADRID (AP) — The changes in the Davis Cup go beyond its revamped format. In addition to a new playing formula that will bring nations together for a weeklong tournament in a single venue, the Davis Cup is also implementing a new sponsorship strategy that will make tennis' top team competition look...
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